Hailing from Columbus, by way of Dallas, I’m a skilled professional with a background in web development, design and digital strategy. My ability to think critically allows me to transform an idea into an actionable plan. Passionate about developing skills and eager to help others, I’m approachable, personable, and a solid mentor.
In previous positions, I have: helped educate both direct reports and clients on boosting brand awareness though the use of social media and website best practices as a Manager of Digital Strategy. In addition to I’ve maintained branding standards across design and public relations while generating over $700,000 in campaign revenue as a Manager of Digital Development. Lastly, I’ve led a team of creatives to produce award wining multi-platform solutions as an Interactive Graphic Designer.
And as the founder of, NicheOnline.net, I’ve worked with legendary artists and prominent institutions such as comedian Rickey Smiley (Rickey Smiley Morning Show), Doug Banks and DeDe McGuire (ABC Radio Networks), Paul Quinn College in Dallas, and the Ohio State University, to name but a few.
Forever curious, my quest for knowledge keeps my skills relevant and flexible. Making my approach innovative and instructive.
Ohio Station University Athletics Department
In 2010, I signed on with Ohio State University Athletics Department. The objective was twofold, oversee the development of three iOS/Android applications and rehabilitate the digital recruitment strategy. In addition to accomplishing the above goals I…
- Delivered oversight to a team of 3 creatives and ensured team met the digital requirements of a 15-member client list
- Developed custom project management intranet using Microsoft SharePoint
- Successfully Increased email subscriptions +35% by developing a custom digital marketing strategy
- Negotiated millions in multi-year vendor contracts
Charlotte Hornets
In 2014, after walking away from collegiate athletics, I secured an opportunity to work for the Charlotte Hornets. This opportunity has allowed me to grow at an exponential rate. Exposure to more resources and additional league support opened the door to creating various player campaigns for NBA standouts such as 4-time NBA All-Star Kemba Walker and Michael Kidd-Gilchrist. Once again I was given the chance to mange and mentor personnel not only web development but also best practices in content creation. With graphic design, web design and now content creation I manage to achieve the following:
- Oversee timelines, budgets and overall maintenance of Hornets.com and SpectrumCenterCharlotte.com
- Manage cross-functional team that executes best practices and deliver on post-sale partnership needs
- Drive multi-channel growth through the use of SEO, SEM and paid social
- Measure, analyze and report on the impact of digital products to ensure company goals are continually met
- Spearhead the hiring process and day-to-day management of Digital Development Team
- Identifies, mentors, and develops talent to foster a culture of creative excellence and collaborative issue resolve